Ikea releases 100 cats in their store..

[Nefertari]

There is a sphynx in it!! On the beds and attacking labels - Yup pretty much what mine would do or wreck even more havoc haha



This is behind the scenes :



Alot of people were angry saying what if they were allergic ect well i saw them steam cleaning the stuff in the behind the scenes so im sure everyone was fine

 

[Franksmom]

I love his!!!!!!!!

 

[GizmosMommy]

Awesome

 

[PrimateLove]

I thought the video was cute, but I am still confused what they were looking to learn from all of this. Did they want to see what the cats were attracted to, was it a social experiment, etc.

Ok...I had watched the behind the scenes before and not the advert. I still think it is strange to let lose a herd of cats into a Ikea store for a minute advertisement...

I did love the sphynx playing with the tags

 

[Nefertari]

I thought the video was cute, but I am still confused what they were looking to learn from all of this. Did they want to see what the cats were attracted to, was it a social experiment, etc.

I loved it.
I think they was hoping for the cats to make themselves at home and then take the shots of the cats sleeping peacefully on sofa's,for the cats to happily play around in the ikea built homes.
Then their slogan at the end "Home its how it makes you feel "
I'm not really good at interpreting stuff like this but it made me all warm and fuzzy inside

 

[kroozkitty]

Made me feel warm and fuzzy too. Remember, a house is not a home without a cat in it.... or two.... or three....

 

[Taraforweb]

It was an interesting advert on their part. People think of ikea and think "warehouse". This is a fun advertisement that also reminds you this is furniture for your home and you pets and something you can be cozy with.

 

[andreanar]

I love the commercial they got from it. Def makes Ikea furniture feel more homey and not so work office!

 

[Inflamed]

Fun videos and the advert came out pretty good (y)

 

[assibassi]

i love Ikea !!!! I love this commercial and the behind the scenes !!! I think its one of the better commercials ... hehe so cute !

 

[Ickushouse]

It was an interesting advert on their part. People think of ikea and think "warehouse". This is a fun advertisement that also reminds you this is furniture for your home and you pets and something you can be cozy with.

I think it's a brilliant! A great idea.

 

[Hairless Blessing]

In a perfect world all homeless animals would have a home like this
instead of being homeless, abused, starved, back or shelter animals.
But, there is to much evil in the world. So sad.

 

[Gizasmom]

✌️love that!